What Would Google Do?

Год выпуска: 2009
Автор: Jeff Jarvis
Исполнитель: Jeff Jarvis
Жанр: business
Издательство: HarperAudio; Unabridged edition
Язык: English
Тип: аудиокнига
Аудио кодек: MP3
Битрейт аудио: 192 kbps
Размер: 747 MB
Время звучания: 9:02:23

Книга о компании Google, которая несмотря на свой размер активно применяет новые методы решения стоящих перед ней бизнес-задач.
This is a great mind-twisting book that shows examples of rethinking everything in different ways, as well as laying out how the business world is changing. It is more than just an anecdote book. It is well organized around 40 well-illustrated principles about coming trends. It is more about the changes our business world is undergoing than about Google itself. For example, in "Middlemen are doomed" the role of middle men (agents) in the publishing world, and in real estate, is discussed along with the changing role of newspapers. Following that, there are 20 examples of applying rethought approaches to a number of different situations, for example, medical care and insurance, manufacturing, travel, etc.
One thing particularly enjoyable about this book is that it draws from many sources for thoughts and examples. In doing so, I am learning about a number of interesting bloggers and book authors that I had not yet encountered.
What is useful about this book is that it conveys the message of standing somewhere different and thinking differently about something that has been done in one way for far too long. Of course this book is only speaking in generalities -- it is not a user manual, and your task, should you choose to accept it, is to figure out how to apply this new perspective to whatever you are involved in. I found it an enjoyable mind-brightening book.